Barnes & Noble- Northwestern Class Project

Stories Worth Sharing

Barnes & Noble holds a great sense of nostalgia among consumers- yet has seen sales decline and decreased performance with the online giant, Amazon, coming into play. The brand lacks a clear purpose and vision moving forward, making it difficult to assert its point of differentiation in the marketplace. It is recommended that Barnes & Noble utilize key consumer insights to redefine its brand purpose with a powerful creative platform and brand act, igniting an incredible growth opportunity.

EXPERTISE
Consumer Insights
Brand Architecture
Campaign Management
Strategic Marketing