Big Noon Kickoff x Wendy’s Partnership- Fox Sports University Project

Crave The Challenge

The campaign ‘Crave The Challenge’ was developed to ensure that, through a valued alliance with Big Noon Kickoff and Fox Sports, Wendy's became the number one choice for game-day food consumption.

Fans endure game-day up and downs, seeking solace in comfort food to fuel their competitive fire. Leveraging this association and the network’s reach, consumers were kept thinking of Wendy's week in and week out through gamification tactics.

EXPERTISE
Media
Campaign Development
Partnership Management
Content Strategy