Glossier- Northwestern Class Project

Brand Audit

Glossier had been drastically expanding, it’s success accredited to its community-centric approach to beauty. However, the company has started to see a decline especially in terms of customer satisfaction with misalignment of their original value proposition. It is recommended Glossier protect its brand against dilution threats through enhancing product quality, improving accessibility, and re-establishing connections with their community.

EXPERTISE
Netnography
CloudResearch
Brand Identity
Brand Image