Toys for Tots

Toys for Tomorrow

Challenge: To design a multichannel marketing campaign that focuses on toys for learning due to the effects of the pandemic. Create a campaign that can raise funds for Toys for Tots year-round.

Youtube campaign promotion

 Team members: Nicole Haskel, Isabella Vallefuoco, Tram Vo, Kayla Wolff, Lindsay Haimm, and Dani Artola

My Role: Created advertisements, campaign tagline and video promotions

  • 01. Situational Analysis- Toys for Tots

    • A 74-year-old national charitable program run by the U.S. Marine Corps Reserve

    • Aims to raise funds to provide toys to supplement the collections of local campaigns

    • Need to increase year-round donations

  • 02. Research

    • 84% of Millennials give to charity, donating an annual average of $481 across 3.3 organizations

    • Baby Boomers most likely to make recurring donations on a monthly, quarterly, or yearly basis

    • Youtube: 57% of people who watch nonprofit videos make a donation

    • Instagram: 75% of users take action: visiting a website or making a purchase

    • $605M was raised by 76 charity checkout campaigns in the past year (2021)

  • 03. Strategy

    • Focus on marketing efforts that draw on emotion and making a connection to the viewers

    • Highlight impact donors have made on the lives of children through Toys for Tomorrow campaign

    • Change perspective, toys are not just to play with, they help shape the future

  • 04. Media Plan

    • Round up campaign with advertisements with Five Star partners such as Hallmark and Target

    • Email campaign to cater to Baby Boomers

    • Instagram, SEO, Youtube, Podcasts and LinkedIn promotions