SAN DIEGO ZOO INTERACTIVE EXCURSION

Tasked with developing an app that would provide the zoo a new offering, an app targeted towards kids was designed. This app offers a wide variety of ways for children to interact with and learn about the zoo’s exhibits (wether that be from home or inside the zoo itself). Each animal takes on a different persona, coming to life to tell their own story through animations. Users can also check in on the exhibits’ live camera while they are away. The app can be linked to the device’s camera where users can take and upload pictures from the zoo in a virtual scrapbook.

Campaign
App Design
Innovation